/*
Theme Name: SerpInsight
Description: Custom theme for SerpInsight — link insertion and SEO services.
Author: SerpInsight
Version: 1.0
*/

/* ---------- fonts (self-hosted, latin subset, variable) ---------- */
@font-face{font-family:'Space Grotesk';src:url('fonts/spacegrotesk-latin.woff2') format('woff2');font-weight:300 700;font-style:normal;font-display:swap;unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;}
@font-face{font-family:'InterVar';src:url('fonts/inter-latin.woff2') format('woff2');font-weight:100 900;font-style:normal;font-display:swap;unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;}

/* ---------- tokens ---------- */
:root{
  --ink:#0B1B33;
  --ink-soft:#16294a;
  --green:#22C55E;
  --green-dark:#15803D;
  --amber:#F59E0B;
  --amber-dark:#B45309;
  --bg:#FAFAF7;
  --bg-alt:#F1F3F6;
  --text:#111827;
  --text-mid:#4B5563;
  --text-light:#E5E7EB;
  --line:#E2E5EA;
  --line-dark:#22375c;
  --radius:12px;
  --wrap:1180px;
  --shadow:0 1px 2px rgba(11,27,51,.04);
  --shadow-hover:0 8px 24px rgba(11,27,51,.10);
  --sans:'InterVar',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;
  --display:'Space Grotesk','InterVar',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --mono:ui-monospace,SFMono-Regular,'SF Mono',Menlo,Consolas,monospace;
}

/* ---------- reset / base ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--text);font-family:var(--sans);font-size:17px;line-height:1.7;font-synthesis-weight:none;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--ink);text-decoration:underline;text-decoration-color:rgba(11,27,51,.28);text-underline-offset:2px}
a:hover{text-decoration-color:var(--green)}
h1,h2,h3,h4{font-family:var(--display);color:var(--ink);letter-spacing:-.02em;line-height:1.18;margin:0 0 .5em}
h1{font-size:clamp(2.1rem,4.6vw,3.35rem);font-weight:700}
h2{font-size:clamp(1.55rem,2.9vw,2.15rem);font-weight:700;margin-top:2.2em}
h3{font-size:clamp(1.15rem,1.9vw,1.4rem);font-weight:600;margin-top:1.7em}
h4{font-size:1.05rem;font-weight:600;margin-top:1.4em}
p{margin:0 0 1.15em}
ul,ol{margin:0 0 1.3em;padding-left:1.35em}
li{margin-bottom:.5em}
strong{font-weight:600;color:var(--ink)}
code{font-family:var(--mono);font-size:.9em;background:var(--bg-alt);padding:.15em .4em;border-radius:4px}
hr{border:0;border-top:1px solid var(--line);margin:2.5em 0}
:focus-visible{outline:3px solid var(--green);outline-offset:2px;border-radius:3px}

/* ---------- layout ---------- */
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.wrap-narrow{max-width:760px;margin:0 auto;padding:0 24px}
main{display:block}
.section{padding:72px 0}
.section-alt{background:var(--bg-alt)}
.section-dark{background:var(--ink);color:var(--text-light)}
.section-dark h1,.section-dark h2,.section-dark h3,.section-dark h4{color:#fff}
.section-dark a{color:#fff;text-decoration-color:rgba(255,255,255,.4)}
.section-dark a:hover{text-decoration-color:var(--green)}
.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:12px 20px;z-index:999;border-radius:0 0 8px 0}
.skip:focus{left:0}

/* ---------- header / nav ---------- */
.site-header{position:sticky;top:0;z-index:100;background:rgba(250,250,247,.96);border-bottom:1px solid var(--line);backdrop-filter:saturate(1.4) blur(6px)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;height:68px}
.brand{display:inline-flex;align-items:center;gap:9px;font-family:var(--display);font-weight:700;font-size:1.22rem;color:var(--ink);text-decoration:none;letter-spacing:-.03em;flex-shrink:0}
.brand:hover{text-decoration:none}
.brand svg{display:block;flex-shrink:0}
.nav-links{display:flex;align-items:center;gap:4px;list-style:none;margin:0;padding:0}
.nav-links > li{position:relative;margin:0}
.nav-links a{display:block;padding:9px 13px;font-size:.945rem;font-weight:500;color:var(--ink);text-decoration:none;border-radius:7px}
.nav-links a:hover,.nav-links a:focus-visible{background:var(--bg-alt)}
.nav-links .current > a{color:var(--green-dark);font-weight:600}
.has-drop > button{display:flex;align-items:center;gap:5px;padding:9px 13px;font:inherit;font-size:.945rem;font-weight:500;color:var(--ink);background:none;border:0;border-radius:7px;cursor:pointer;font-family:var(--sans)}
.has-drop > button:hover{background:var(--bg-alt)}
.has-drop > button svg{transition:transform .18s ease}
.has-drop[data-open="true"] > button svg{transform:rotate(180deg)}
.drop{position:absolute;top:calc(100% + 6px);left:0;min-width:264px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);box-shadow:0 12px 32px rgba(11,27,51,.13);padding:8px;list-style:none;margin:0;display:none}
.has-drop[data-open="true"] .drop{display:block}
.drop a{padding:9px 12px;font-size:.92rem;border-radius:7px}
.drop .d-sub{display:block;font-size:.79rem;color:var(--text-mid);font-weight:400;margin-top:1px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:12px 22px;font-family:var(--sans);font-size:.95rem;font-weight:600;border-radius:9px;border:1px solid transparent;cursor:pointer;text-decoration:none;transition:transform .15s ease,box-shadow .15s ease,background .15s ease;line-height:1.2}
.btn:hover{text-decoration:none;transform:translateY(-1px)}
.btn-primary{background:var(--green);color:#052e16;box-shadow:0 1px 2px rgba(0,0,0,.08)}
.btn-primary:hover{background:#1eb356;box-shadow:0 6px 18px rgba(34,197,94,.32)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink);background:#fff}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{background:var(--ink-soft)}
.btn-sm{padding:9px 16px;font-size:.88rem}
.nav-cta{flex-shrink:0}
.hamburger{display:none;background:none;border:1px solid var(--line);border-radius:8px;padding:9px 11px;cursor:pointer;color:var(--ink)}

/* ---------- hero ---------- */
.hero{padding:64px 0 56px;border-bottom:1px solid var(--line)}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:56px;align-items:center}
.eyebrow{display:inline-flex;align-items:center;gap:7px;font-size:.775rem;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:var(--green-dark);background:rgba(34,197,94,.11);padding:6px 12px;border-radius:100px;margin-bottom:18px}
.hero h1{margin-bottom:.42em}
.hero .lede{font-size:1.16rem;color:var(--text-mid);max-width:36em;margin-bottom:1.7em}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap}

/* SERP climb graphic */
.serp-graphic{background:#fff;border:1px solid var(--line);border-radius:16px;padding:20px;box-shadow:var(--shadow-hover)}
.serp-row{display:flex;align-items:center;gap:11px;padding:9px 10px;border-radius:8px;margin-bottom:5px;background:var(--bg-alt);transition:background .3s ease}
.serp-row.is-us{background:rgba(34,197,94,.13);border:1px solid rgba(34,197,94,.4)}
.serp-pos{font-family:var(--mono);font-size:.74rem;font-weight:600;color:var(--text-mid);min-width:20px;text-align:right}
.serp-row.is-us .serp-pos{color:var(--green-dark)}
.serp-bars{flex:1;display:flex;flex-direction:column;gap:4px}
.serp-bar{height:6px;background:#d3d8e0;border-radius:3px}
.serp-row.is-us .serp-bar{background:rgba(34,197,94,.55)}
.serp-bar.short{width:58%}
.serp-bar.mid{width:76%}
.serp-climb{display:flex;align-items:center;gap:6px;font-size:.75rem;font-weight:600;color:var(--green-dark);margin-top:12px;padding-top:12px;border-top:1px solid var(--line);font-family:var(--mono)}

/* ---------- trust bar ---------- */
.trustbar{background:var(--ink);color:var(--text-light);padding:18px 0}
.trustbar ul{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 34px;list-style:none;margin:0;padding:0;font-size:.885rem}
.trustbar li{display:flex;align-items:center;gap:9px;margin:0;color:#c9d3e2}
.trustbar strong{color:#fff;font-weight:600}
.trustbar svg{flex-shrink:0;color:var(--green)}

/* ---------- cards / grids ---------- */
.grid{display:grid;gap:20px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px;box-shadow:var(--shadow);transition:box-shadow .2s ease,transform .2s ease,border-color .2s ease}
.card:hover{box-shadow:var(--shadow-hover);transform:translateY(-2px);border-color:#cfd6e0}
.card h3{margin-top:0;font-size:1.13rem}
.card p{font-size:.945rem;color:var(--text-mid);margin-bottom:.8em}
.card p:last-child{margin-bottom:0}
.card-link{display:inline-flex;align-items:center;gap:6px;font-size:.9rem;font-weight:600;color:var(--green-dark);text-decoration:none}
.card-link:hover{gap:9px;text-decoration:none}
a.card{text-decoration:none;color:inherit;display:block}
a.card:hover{text-decoration:none}
.card-num{font-family:var(--mono);font-size:.76rem;font-weight:700;color:var(--green-dark);background:rgba(34,197,94,.12);width:28px;height:28px;display:flex;align-items:center;justify-content:center;border-radius:7px;margin-bottom:13px}

/* ---------- content blocks ---------- */
.answer-block{background:#fff;border:1px solid var(--line);border-left:4px solid var(--green);border-radius:var(--radius);padding:22px 26px;margin:0 0 1.8em;box-shadow:var(--shadow)}
.answer-block p{margin-bottom:0;font-size:1.045rem}
.answer-block p + p{margin-top:.9em}
.answer-label{display:block;font-size:.72rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--green-dark);margin-bottom:9px}
.callout{background:var(--bg-alt);border:1px solid var(--line);border-radius:var(--radius);padding:22px 26px;margin:1.8em 0}
.callout h3,.callout h4{margin-top:0}
.callout p:last-child,.callout ul:last-child,.callout ol:last-child{margin-bottom:0}
.callout-amber{background:rgba(245,158,11,.07);border-color:rgba(245,158,11,.32)}
.takeaways{background:var(--ink);color:var(--text-light);border-radius:var(--radius);padding:26px 30px;margin:2em 0}
.takeaways h3{color:#fff;margin-top:0;font-size:1.1rem;display:flex;align-items:center;gap:9px}
.takeaways ul{margin-bottom:0;padding-left:1.2em}
.takeaways li{margin-bottom:.55em;color:#d5dde8}
.takeaways li::marker{color:var(--green)}
.takeaways li:last-child{margin-bottom:0}

/* tables */
.table-wrap{overflow-x:auto;margin:1.8em 0;border:1px solid var(--line);border-radius:var(--radius);background:#fff}
table{border-collapse:collapse;width:100%;font-size:.93rem;min-width:520px}
th,td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
th{background:var(--bg-alt);font-family:var(--display);font-weight:600;color:var(--ink);font-size:.88rem;letter-spacing:-.01em}
tbody tr:last-child td{border-bottom:0}
tbody tr:hover{background:rgba(241,243,246,.5)}

/* placement comparison */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin:2em 0}
.mock{border-radius:var(--radius);border:1px solid var(--line);background:#fff;overflow:hidden}
.mock-head{padding:11px 18px;font-size:.79rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase;display:flex;align-items:center;gap:8px}
.mock-bad .mock-head{background:rgba(220,38,38,.09);color:#991B1B;border-bottom:1px solid rgba(220,38,38,.2)}
.mock-good .mock-head{background:rgba(34,197,94,.11);color:var(--green-dark);border-bottom:1px solid rgba(34,197,94,.28)}
.mock-body{padding:18px;font-size:.9rem;line-height:1.65;color:var(--text-mid)}
.mock-body p{margin-bottom:.85em}
.mk-bad{background:rgba(220,38,38,.13);border-bottom:2px solid #DC2626;padding:1px 2px;color:#991B1B;font-weight:600}
.mk-good{background:rgba(34,197,94,.16);border-bottom:2px solid var(--green);padding:1px 2px;color:var(--green-dark);font-weight:600}
.annot{list-style:none;padding:0;margin:14px 0 0;font-size:.83rem}
.annot li{display:flex;gap:8px;margin-bottom:6px;line-height:1.5}
.annot li::before{content:"";flex-shrink:0;width:6px;height:6px;border-radius:50%;margin-top:7px}
.mock-bad .annot li::before{background:#DC2626}
.mock-good .annot li::before{background:var(--green)}

/* metrics */
.metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin:2em 0}
.metric{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px;text-align:center}
.metric .m-val{font-family:var(--display);font-size:1.95rem;font-weight:700;color:var(--ink);line-height:1.1;display:block;letter-spacing:-.03em}
.metric .m-lab{font-size:.85rem;color:var(--text-mid);margin-top:6px;display:block}
.section-dark .metric{background:var(--ink-soft);border-color:var(--line-dark)}
.section-dark .metric .m-val{color:#fff}
.section-dark .metric .m-lab{color:#a9b8cd}

/* pricing */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin:2.4em 0}
.tier{background:#fff;border:1px solid var(--line);border-radius:16px;padding:30px 26px;display:flex;flex-direction:column;position:relative}
.tier.featured{border-color:var(--green);border-width:2px;box-shadow:0 10px 34px rgba(34,197,94,.14)}
.tier-flag{position:absolute;top:-12px;left:50%;transform:translateX(-50%);background:var(--green);color:#052e16;font-size:.72rem;font-weight:700;letter-spacing:.07em;text-transform:uppercase;padding:5px 14px;border-radius:100px;white-space:nowrap}
.tier h3{margin:0 0 4px;font-size:1.22rem}
.tier .t-price{font-family:var(--display);font-size:2.3rem;font-weight:700;color:var(--ink);letter-spacing:-.03em;line-height:1.1;margin:12px 0 2px}
.tier .t-price span{font-size:.95rem;font-weight:500;color:var(--text-mid);letter-spacing:0}
.tier .t-meta{font-size:.88rem;color:var(--text-mid);margin-bottom:18px}
.tier ul{list-style:none;padding:0;margin:0 0 22px;font-size:.92rem}
.tier li{display:flex;gap:9px;margin-bottom:9px;line-height:1.5}
.tier li svg{flex-shrink:0;color:var(--green);margin-top:4px}
.tier .btn{margin-top:auto;width:100%}

/* FAQ */
.faq{margin:2em 0}
.faq details{background:#fff;border:1px solid var(--line);border-radius:var(--radius);margin-bottom:10px;overflow:hidden}
.faq details[open]{box-shadow:var(--shadow)}
.faq summary{padding:18px 22px;font-family:var(--display);font-weight:600;font-size:1.03rem;color:var(--ink);cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:flex-start;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.4rem;font-weight:400;color:var(--green-dark);line-height:1;flex-shrink:0;transition:transform .2s ease}
.faq details[open] summary::after{content:"\2212"}
.faq summary:hover{background:var(--bg-alt)}
.faq .faq-a{padding:0 22px 20px;color:var(--text-mid);font-size:.965rem}
.faq .faq-a p:last-child{margin-bottom:0}

/* process steps */
.steps{counter-reset:s;list-style:none;padding:0;margin:2em 0}
.steps > li{position:relative;padding:0 0 26px 62px;margin:0;counter-increment:s}
.steps > li::before{content:counter(s);position:absolute;left:0;top:0;width:40px;height:40px;background:var(--ink);color:#fff;font-family:var(--display);font-weight:700;font-size:.98rem;display:flex;align-items:center;justify-content:center;border-radius:11px}
.steps > li::after{content:"";position:absolute;left:19px;top:46px;bottom:6px;width:2px;background:var(--line)}
.steps > li:last-child{padding-bottom:0}
.steps > li:last-child::after{display:none}
.steps h3{margin:6px 0 .45em;font-size:1.12rem}
.steps p{font-size:.955rem;color:var(--text-mid);margin-bottom:0}
.steps.zero > li:first-child::before{content:"0";background:var(--amber);color:#432004}

/* checklist */
.checklist{list-style:none;padding:0;margin:1.6em 0}
.checklist li{display:flex;gap:11px;margin-bottom:11px;line-height:1.6}
.checklist li svg{flex-shrink:0;color:var(--green);margin-top:5px}

/* ---------- blog ---------- */
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.post-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px;display:flex;flex-direction:column;box-shadow:var(--shadow);transition:box-shadow .2s ease,transform .2s ease}
.post-card:hover{box-shadow:var(--shadow-hover);transform:translateY(-2px)}
.cat-tag{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--amber-dark);background:rgba(245,158,11,.13);padding:4px 10px;border-radius:5px;text-decoration:none;margin-bottom:12px;align-self:flex-start}
.cat-tag:hover{background:rgba(245,158,11,.22);text-decoration:none}
.post-card h3{margin:0 0 .5em;font-size:1.13rem;line-height:1.32}
.post-card h3 a{text-decoration:none;color:var(--ink)}
.post-card h3 a:hover{color:var(--green-dark)}
.post-card .dek{font-size:.925rem;color:var(--text-mid);margin-bottom:1em;flex:1}
.post-meta{font-size:.82rem;color:var(--text-mid);font-family:var(--mono);margin-top:auto}
.article-head{padding:44px 0 30px;border-bottom:1px solid var(--line);background:#fff}
.article-body{font-size:1.075rem;line-height:1.75}
.article-body > *{max-width:70ch}
.article-body > .table-wrap,.article-body > .compare,.article-body > .takeaways,.article-body > .answer-block,.article-body > .callout{max-width:none}
.byline{display:flex;align-items:center;gap:13px;margin-top:22px;font-size:.9rem}
.byline-av{width:44px;height:44px;border-radius:50%;background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:700;font-size:.95rem;flex-shrink:0}
.byline-txt strong{display:block;color:var(--ink)}
.byline-txt span{color:var(--text-mid);font-size:.85rem}
.author-box{background:var(--bg-alt);border:1px solid var(--line);border-radius:var(--radius);padding:22px 26px;margin:2.5em 0 0;display:flex;gap:16px}
.author-box p{font-size:.93rem;color:var(--text-mid);margin:0}
.author-box strong{display:block;margin-bottom:4px;color:var(--ink)}
.email-capture{background:var(--ink);color:var(--text-light);border-radius:16px;padding:32px;margin:2.5em 0 0;text-align:center}
.email-capture h3{color:#fff;margin:0 0 .4em}
.email-capture p{color:#b8c6d9;font-size:.95rem;max-width:44ch;margin:0 auto 1.3em}
.ec-form{display:flex;gap:10px;max-width:480px;margin:0 auto;flex-wrap:wrap}
.ec-form input{flex:1;min-width:150px;padding:12px 15px;border-radius:9px;border:1px solid var(--line-dark);background:var(--ink-soft);color:#fff;font-family:var(--sans);font-size:.94rem}
.ec-form input::placeholder{color:#8b9dba}
.related{margin:2.5em 0 0}
.related h3{font-size:1.08rem}
.related ul{list-style:none;padding:0}
.related li{margin-bottom:9px;padding-left:20px;position:relative}
.related li::before{content:"\2192";position:absolute;left:0;color:var(--green-dark);font-weight:700}
.pagination{display:flex;gap:8px;justify-content:center;margin-top:48px;flex-wrap:wrap}
.pagination .page-numbers{display:inline-flex;align-items:center;justify-content:center;min-width:42px;height:42px;padding:0 13px;border:1px solid var(--line);border-radius:9px;background:#fff;text-decoration:none;font-size:.93rem;font-weight:500}
.pagination .page-numbers:hover{border-color:var(--ink)}
.pagination .page-numbers.current{background:var(--ink);color:#fff;border-color:var(--ink)}

/* breadcrumbs */
.crumbs{font-size:.845rem;color:var(--text-mid);padding:16px 0 0}
.crumbs ol{list-style:none;display:flex;flex-wrap:wrap;gap:7px;padding:0;margin:0}
.crumbs li{margin:0;display:flex;align-items:center;gap:7px}
.crumbs li+li::before{content:"/";color:#aab3c0}
.crumbs a{color:var(--text-mid);text-decoration:none}
.crumbs a:hover{color:var(--ink);text-decoration:underline}

/* page head */
.page-head{padding:46px 0 34px;border-bottom:1px solid var(--line);background:#fff}
.page-head h1{margin-bottom:.3em}
.page-head .lede{font-size:1.13rem;color:var(--text-mid);max-width:62ch;margin-bottom:0}

/* CTA band */
.cta-band{background:var(--ink);color:var(--text-light);padding:60px 0;text-align:center}
.cta-band h2{color:#fff;margin-top:0}
.cta-band p{color:#b8c6d9;max-width:56ch;margin:0 auto 1.6em;font-size:1.05rem}
.cta-actions{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}

/* niche strip */
.niche-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px}
.niche-card h4{margin-top:0;font-size:1.02rem;display:flex;align-items:center;gap:8px}
.niche-card dl{margin:0;font-size:.885rem}
.niche-card dt{font-weight:600;color:var(--ink);margin-top:10px;font-size:.79rem;text-transform:uppercase;letter-spacing:.05em}
.niche-card dd{margin:2px 0 0;color:var(--text-mid)}

/* sticky mobile cta */
.sticky-cta{display:none;position:fixed;left:0;right:0;bottom:0;z-index:90;background:#fff;border-top:1px solid var(--line);padding:11px 16px;box-shadow:0 -4px 18px rgba(11,27,51,.09);align-items:center;gap:12px}
.sticky-cta .btn{flex:1}
.sticky-cta .sc-close{background:none;border:0;color:var(--text-mid);font-size:1.35rem;line-height:1;cursor:pointer;padding:4px 8px;flex-shrink:0}

/* forms */
.form-field{margin-bottom:17px}
.form-field label{display:block;font-size:.9rem;font-weight:600;color:var(--ink);margin-bottom:6px}
.form-field input,.form-field select,.form-field textarea{width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:9px;font-family:var(--sans);font-size:.97rem;background:#fff;color:var(--text)}
.form-field input:focus,.form-field select:focus,.form-field textarea:focus{border-color:var(--green);outline:2px solid rgba(34,197,94,.25);outline-offset:0}
.form-field textarea{min-height:130px;resize:vertical}
.form-note{font-size:.85rem;color:var(--text-mid);margin-top:-8px}

/* footer */
.site-footer{background:var(--ink);color:#a9b8cd;padding:56px 0 26px;font-size:.92rem}
.foot-grid{display:grid;grid-template-columns:1.7fr 1fr 1fr 1fr;gap:38px;margin-bottom:38px}
.site-footer h4{color:#fff;font-size:.86rem;letter-spacing:.09em;text-transform:uppercase;margin:0 0 15px;font-weight:600}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin-bottom:9px}
.site-footer a{color:#a9b8cd;text-decoration:none}
.site-footer a:hover{color:#fff;text-decoration:underline}
.foot-about p{color:#a9b8cd;font-size:.9rem;margin-bottom:1em;max-width:38ch}
.foot-brand{display:inline-flex;align-items:center;gap:9px;font-family:var(--display);font-weight:700;font-size:1.15rem;color:#fff;margin-bottom:14px;text-decoration:none}
.foot-bottom{border-top:1px solid var(--line-dark);padding-top:22px;display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;font-size:.85rem}
.foot-bottom ul{display:flex;gap:20px;flex-wrap:wrap}

/* 404 / search */
.search-form{display:flex;gap:9px;max-width:440px;margin:1.6em 0}
.search-form input{flex:1;padding:12px 15px;border:1px solid var(--line);border-radius:9px;font-family:var(--sans);font-size:.97rem}

/* utils */
.mt0{margin-top:0}.mb0{margin-bottom:0}
.center{text-align:center}
.muted{color:var(--text-mid)}
.small{font-size:.9rem}
.section-intro{max-width:64ch;color:var(--text-mid);font-size:1.06rem;margin-bottom:2em}
.notice{background:rgba(245,158,11,.09);border:1px solid rgba(245,158,11,.35);border-radius:var(--radius);padding:16px 20px;font-size:.93rem;margin:1.6em 0}
.notice strong{color:var(--amber-dark)}

/* ---------- responsive ---------- */
@media (max-width:1024px){
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .g4,.metrics{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr;gap:30px}
  .post-grid,.g3{grid-template-columns:repeat(2,1fr)}
  .tiers{grid-template-columns:1fr;max-width:460px;margin-inline:auto}
}
@media (max-width:860px){
  .nav-links,.nav-cta{display:none}
  .hamburger{display:block}
  .nav-open .nav-links{display:flex;flex-direction:column;align-items:stretch;position:absolute;top:68px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);padding:12px;gap:2px;box-shadow:0 12px 28px rgba(11,27,51,.12);max-height:calc(100vh - 68px);overflow-y:auto}
  .nav-open .nav-cta{display:block;position:absolute;top:auto;left:12px;right:12px;z-index:101}
  .nav-open .drop{position:static;display:block;border:0;box-shadow:none;padding:2px 0 6px 14px;min-width:0}
  .nav-open .has-drop > button{width:100%;justify-content:space-between}
  .compare{grid-template-columns:1fr}
  .sticky-cta.on{display:flex}
}
@media (max-width:640px){
  body{font-size:16px}
  .section{padding:52px 0}
  .wrap,.wrap-narrow{padding:0 18px}
  .g2,.g3,.g4,.post-grid,.metrics{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr;gap:26px}
  .steps > li{padding-left:52px}
  .steps > li::before{width:34px;height:34px;font-size:.9rem}
  .steps > li::after{left:16px}
  .card,.tier{padding:20px}
  .answer-block,.callout,.takeaways{padding:18px 20px}
  .foot-bottom{flex-direction:column;gap:12px}
  .trustbar ul{flex-direction:column;align-items:flex-start;gap:9px}
  .article-body{font-size:1.02rem}
}

/* ---------- motion ---------- */
.reveal{opacity:0;transform:translateY(14px);transition:opacity .5s ease,transform .5s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
  .btn:hover,.card:hover,.post-card:hover{transform:none}
}
@media print{
  .site-header,.site-footer,.cta-band,.sticky-cta,.email-capture{display:none}
}