Rankings Dropped After a Core Update: What to Do
Short answer First confirm it was a core update by matching your drop date against Google’s Search Status Dashboard and checking whether the decline…
SerpInsight Editorial — Page 5
The SerpInsight editorial desk. We publish what we have actually tested on client campaigns, including the tactics that stopped working.
How to Vet a Website Before Buying a Link (12-Point Checklist)
Short answer Judge a link by the page it sits on, not the domain metric. Before buying, confirm the site pulls real organic traffic…
Search Intent: How to Match What the SERP Rewards
Short answer Search intent is the goal behind a query: to learn something, to reach a specific site, to compare options, or to buy.…
Anchor Text Ratios: A Practical Guide to Staying Safe
Short answer For a commercial page, a sensible working target is roughly 40-50% branded anchors, 25-35% partial-match or topical, 10-20% naked URLs and generic…
Topic Clusters and Pillar Pages, Explained Properly
Short answer A topic cluster is one pillar page covering a broad subject plus a set of supporting pages covering its subtopics, all connected…
Are Paid Links Safe? What Google Actually Penalizes
Short answer No, not entirely. Buying links to pass PageRank breaks Google’s published spam policies, and Google says such links should carry rel=”sponsored” or…
Content Pruning: When Deleting Pages Lifts Rankings
Short answer Content pruning is the deliberate removal, merging, or de-indexing of pages that no longer earn their place. Done properly it concentrates internal…
Link Velocity: How Many Backlinks a Month Is Natural?
Short answer There’s no universal safe number of backlinks per month, and anyone quoting one is guessing. Natural velocity is relative to two things:…
How to Write a Page That Holds Its Ranking
Short answer Content that holds its ranking answers the question completely, then stops. Word count is a bad target; coverage is the real one.…