You get a refund if we fail to place within the agreed window, can’t find a host meeting our standard, or you cancel before outreach starts. If a placed link is removed, nofollowed or the host page dies within 12 months, we replace it free. We don’t refund a correctly delivered link because rankings didn’t move.
This page sets out where the lines sit. It’s short because the policy is simple, and there’s no small print elsewhere that quietly reverses any of it.
When do you get your money back?
Three situations, and in all three we refund without argument.
- We miss the placement window. Turnaround is 7–14 days per placement from the moment you approve a host. If we haven’t placed by then and haven’t agreed an extension with you, you can ask for that placement to be refunded in full.
- We can’t find a host that meets the standard. Some niches are thin. If we can’t source a site with at least 1,000 monthly organic visits, genuine topical overlap and a host page that’s indexed and ranking, we say so and refund. We won’t quietly drop the standard to fill an order.
- You cancel before outreach begins. Full refund, no fee. Once we’ve contacted publishers on your behalf the cost is committed, so cancellation after that point covers only the placements we haven’t started work on.
A fourth case worth naming: if you reject the hosts we propose and we can’t find one you’re happy with, that’s a refund too. You approve every host page before placement, and disliking the options isn’t something you should have to pay for.
When do we replace the link instead of refunding?
Once a link is live and correct, our commitment shifts from refund to replacement, and that commitment runs for 12 months from the placement date. If any of the following happens inside that window, tell us and we’ll source a new placement on a host of equal or better standard, at no cost.
| What happened | Our response |
|---|---|
| Publisher removes the link | Free replacement |
| Link switched to nofollow or sponsored without prior agreement | Free replacement |
| Host page starts returning a 404 | Free replacement |
| Host page or host site gets deindexed | Free replacement |
| Link placed with the wrong anchor or wrong target URL by us | Corrected immediately, or replaced free |
Replacement follows the same process as a new order: we source, you approve, we place. The replacement carries its own fresh 12-month guarantee from its own placement date, so you aren’t inheriting the remainder of the old one.
Why replacement rather than cash here? Because the thing you bought was a live link, and a working replacement is worth more to your link profile than the $87 back. If we’ve replaced a link twice and the third one also fails, that’s a different conversation — email us and we’ll refund rather than keep you on a treadmill.
What isn’t refundable?
One thing, mainly, and it’s the one worth being direct about.
A correctly delivered placement that didn’t move your rankings
If we placed the link on a host that met the published standard, with the anchor you approved, on the page you approved, and it’s still live — we delivered what you bought. Rankings are not something any vendor controls. Google decides them using systems we don’t have access to, competitors are working at the same time you are, and a single link is one input among hundreds.
We’d rather set that expectation before you order than dispute it afterwards. If you want a supplier who’ll refund on ranking outcomes, be aware that anyone offering it is either pricing that risk into what you pay or planning not to honour it.
Also outside refunds: links lost because you changed, redirected or deleted your own target URL without telling us; placements affected by a penalty on your site that has nothing to do with our work; and claims made more than 12 months after the placement date. And to be plain about the last one — at month 13 we’ll still look at it and we’ll still tell you honestly what we see, we just can’t promise a free replacement.
How do you request a refund?
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Email us
Send the order reference and the placement URL to hello@serpinsightlinkinsertion.in.net. One line explaining what went wrong is plenty. There’s no form and no ticket queue.
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We acknowledge within 24 hours
That’s the same commitment we make on every enquiry, and it applies to complaints too, not only to sales.
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We verify within 3 business days
For a removed or nofollowed link that means checking the live page and its archived versions. For a missed window it means checking our own placement log, which usually takes minutes.
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You choose replacement or refund, where both apply
If your situation qualifies for either, it’s your call. We’ll tell you which we think is the better outcome and why, and then we’ll do whatever you decide.
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We process it within 5–10 business days
Refunds go back to the original payment method. The time it then takes to appear depends on your bank or card issuer, which is outside our control.
Partial refunds on bulk orders
Bulk pricing takes 10% off at 10 or more links and 15% at 25 or more. If part of a bulk order is refunded, we refund the per-link price you actually paid after the discount — we don’t reprice the remaining links back up to full rate to claw the discount back. So if a 25-link order at 15% off ends up delivering 22 links, the other three are refunded at the discounted rate and the 22 stay at the discounted rate.
If you think we’ve got it wrong
Say so. Reply to whoever handled your claim and tell us why the decision doesn’t sit right, and it gets looked at again properly rather than restated at you. Most disputes in this business come from expectations that were never made explicit at the start, which is why every host is approved by you before placement and why this page exists at all.
The full commercial terms, including the responsibilities on your side and the acknowledgement about paid links being contrary to Google’s published guidelines, are in our terms of service. If anything here is unclear before you order, ask us through the contact page — we’d genuinely rather answer the awkward question now than refund you later.