SerpInsight’s SEO services cover link insertions, niche edits, guest posting and blogger outreach on the off-page side, plus SEO audits, on-page optimization and local SEO on the side you control. Pick by symptom: audit if you don’t know what’s wrong, on-page if the page is weak, links if it’s good and stuck.
Choosing between SEO services is mostly diagnosis, and buying the wrong one is how budgets disappear. If you can’t say why a page isn’t ranking, start with an audit — it’s cheaper than guessing. If the page is thin, off-intent or badly structured, fix that first, because authority pointed at a page that answers the wrong question mostly evaporates. If the page is genuinely good and stuck somewhere in positions six to thirty while competitors hold more referring domains, that’s the situation links are actually for. A link insertion (also called a niche edit) puts your link inside an article that’s already indexed and already read, which is why it tends to work faster than publishing something new.
Link insertions
Your link added to an existing, indexed article on a site with at least 1,000 monthly organic visits.
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Niche edits
The same placement type, scoped tightly to sites in your topic cluster rather than general-interest blogs.
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Guest posting
New articles written and placed under your byline, for when you want the whole page to be yours.
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Blogger outreach
Relationship-led contact with site owners in your niche, for placements and mentions no marketplace lists.
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SEO audit
A diagnosis before you spend: what’s broken, what’s costing you rankings, and what to fix in what order.
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On-page SEO
Intent match, structure, headings, internal links and content depth on pages that should rank and don’t.
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Local SEO
Google Business Profile work, citation cleanup and location pages for businesses that sell within a radius.
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Which service fits which problem
| Your situation | Start with |
|---|---|
| Traffic dropped and you don’t know why | SEO audit |
| Page ranks 30-60 with reasonable content | On-page SEO |
| Page ranks 6-30, fewer referring domains than rivals | Link insertions or niche edits |
| No page exists for the topic yet | On-page SEO, then guest posting |
| Customers come from within driving distance | Local SEO |
| New domain under roughly DR 20, little content | None of the link services yet |
What every engagement includes regardless of service
These aren’t upsells or premium-tier perks. They apply whether you buy one $87 placement or a full audit.
- A written scope before any work starts — deliverables, price, timeline, in an email you can hold us to
- One named contact who does the work, not a ticket queue
- No auto-renewing retainers. Every engagement ends unless you choose to start another
- A reply to any enquiry within 24 hours, including the awkward ones
- On placements: a 12-month guarantee with free replacement if a link is removed
Pricing for placements is fixed and published — $87, $147 and $247 per link by host site tier, with 10% off at ten links and 15% at twenty-five. It’s all on the pricing page, including what each tier’s traffic and authority floor actually means.
What we decline
Saying no to work is easier when the rules are written down in advance.
We don’t take casino, gambling, adult or pharmaceutical placements — not on moral grounds particularly, but because the host sites that accept them are a different quality tier and the outcomes aren’t comparable. We don’t sell private blog network links, or placements on sites built to sell placements. We don’t guarantee positions, because nobody can, and the agencies that do are either guessing or targeting keywords nobody searches.
We also turn down link building for sites that shouldn’t be buying links yet. Below roughly DR 20, with a handful of thin pages, links won’t do what you want and you’d be better spending the money on content. And we’ll say plainly that paid links sit outside Google’s guidelines. We reduce risk by placing only on real sites with real readers, but we can’t eliminate it, and anyone claiming otherwise is guessing on your behalf. Our full position on that risk is on the blog.
How to sequence the work
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Diagnose before you buy
Know which of your pages are close to ranking and which aren’t in the running. An audit does this properly; Search Console does a rough version of it free.
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Fix the pages you already have
Intent, structure, internal links, depth. This is the cheapest work available and it makes everything after it more effective.
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Build authority to the pages that deserve it
Placements on pages that already match intent and rank on page two or three. Start with a few, measure, then scale — our pacing guidance covers realistic monthly volumes.
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Reassess after 8-12 weeks
Rankings, not traffic, are the near-term signal. If pages moved, keep going. If they didn’t, the constraint was something other than authority and more links won’t find it.
SEO services: common questions
Which SEO service should I buy first?
If you can’t explain in one sentence why a specific page isn’t ranking, buy the audit. If you can — “it’s on page three and the top ten all have three times my referring domains” — skip the audit and buy placements. Guessing between them is the expensive option.
What’s the difference between link insertions and guest posts?
An insertion adds your link to an article that already exists, is already indexed and already has readers, typically live in 7-14 days. A guest post creates a new article, which means you control the whole page but start from zero traffic. We compare them properly in this breakdown.
Do you offer retainers?
Not the auto-renewing kind. You can order monthly and many clients will, but nothing rolls over by default and there’s no notice period to cancel something you didn’t agree to twice. Bulk discounts are 10% at ten links and 15% at twenty-five.
How much should I budget?
It depends on what the competition holds, not on a formula. A page needing five Growth-tier placements is $735 before the bulk discount. A page needing thirty is a different conversation. Our cost breakdown covers what drives the numbers up.
Can I combine services?
Yes, and sequencing usually beats bundling. On-page work first, placements after, because a page fixed for intent converts authority into rankings and an unfixed one wastes it. We’ll scope both in one email rather than selling you two engagements.
Not sure which of these you need? Send the URL, the keyword and what you’ve already tried. We reply within 24 hours with a straight recommendation, including “you don’t need us for this” when that’s the answer. Get in touch, or check what everything costs first.