How To Back Up Your Data Properly
Data loss can happen in the blink of an eye, whether due to hardware failure, accidental deletion, or a malicious cyberattack. In our increasingly…
Link Building — Page 2
Outreach, link insertions, anchor text and the mechanics of earning links that stick, from the team behind SerpInsight link insertion placements.
What Are Contextual Backlinks?
What contextual backlinks are, why in-content editorial links carry more weight than footer or sidebar links, and how to earn them.
How to Improve Domain Authority
A practical guide to improving Domain Authority by strengthening the real signals behind it, with an honest reminder that DA is a proxy, not…
What Is a Toxic Backlink?
What a toxic backlink is, the real warning signs, whether they hurt SEO, and when the disavow tool is genuinely worth using.
What Is Link Building?
A plain-English guide to link building: what it is, why links matter for SEO, the main honest methods, and the practices Google's guidelines rule…
What Is Anchor Text in SEO?
What anchor text is, the main anchor types, why over-optimised anchors are risky, and how to keep your anchor profile natural.
How to Check Your Backlinks
A practical, step-by-step guide to finding and reviewing the backlinks pointing to your site, using free and paid tools and reading the data honestly.
Dofollow vs Nofollow Links Explained
The difference between dofollow and nofollow links, what sponsored and ugc mean, and why a natural mix of link types is healthy.
What Is Domain Rating (DR)?
A clear guide to Domain Rating: what Ahrefs' DR score measures, how it is calculated from links, and how it differs from Moz's Domain…