Anchor Text Ratios: A Practical Guide to Staying Safe
Short answer For a commercial page, a sensible working target is roughly 40-50% branded anchors, 25-35% partial-match or topical, 10-20% naked URLs and generic…
Blog — Page 2
Field notes on link building, outreach and technical SEO — written from campaigns we have actually run, including what did not work.
Topic Clusters and Pillar Pages, Explained Properly
Short answer A topic cluster is one pillar page covering a broad subject plus a set of supporting pages covering its subtopics, all connected…
Are Paid Links Safe? What Google Actually Penalizes
Short answer No, not entirely. Buying links to pass PageRank breaks Google’s published spam policies, and Google says such links should carry rel=”sponsored” or…
Content Pruning: When Deleting Pages Lifts Rankings
Short answer Content pruning is the deliberate removal, merging, or de-indexing of pages that no longer earn their place. Done properly it concentrates internal…
Link Velocity: How Many Backlinks a Month Is Natural?
Short answer There’s no universal safe number of backlinks per month, and anyone quoting one is guessing. Natural velocity is relative to two things:…
How to Write a Page That Holds Its Ranking
Short answer Content that holds its ranking answers the question completely, then stops. Word count is a bad target; coverage is the real one.…
The Broken Link Building Playbook (Still Works in 2026)
Short answer Broken link building means finding dead outbound links on relevant pages, then offering the site owner a working replacement — usually yours.…
How We Would Diagnose a Page That Stopped Ranking
Short answer If a page lost rankings, work through the causes in order: confirm the drop is real, check indexation and robots rules, check…
Internal Linking: The Free Link Building Most Sites Skip
Short answer An internal linking strategy is the deliberate way you pass authority and context between your own pages. It’s the only link building…