yotpo.com describes itself as "Drive eCommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.". It is built on WordPress, registered in 2010, served from Ashburn, United States. It has a valid HTTPS certificate, 3 of 6 common security headers, 2 tracking scripts.
What is yotpo.com about?
The words appearing most often on the homepage, excluding common filler, are
a rough indication of subject matter rather than a description of the business:
- yotpo ×18
- loyalty ×16
- reviews ×15
- customers ×11
- products ×10
- growth ×9
- visibility ×8
- learn ×8
- integrations ×8
- demo ×8
Does yotpo.com publish the usual trust pages?
All four of the pages a established business normally publishes were found:
about, contact, privacy and terms.
These were checked at conventional paths only, so a site using different URLs may
publish them elsewhere.
How does yotpo.com compare with other domains analysed here?
Measured against the 77 domains in this index. This is a
small, self-selected sample — the domains people happened to look up — not a
representative sample of the web.
| Response time | Faster than 45% of them (median 496ms) |
|---|---|
| Security headers | More than 66% of them |
| Domain age | Older than 48% of them |
Related domains in this index
Analysed domains built on a similar stack:
- atpecoop.com
- digitalbrainid.com
- fashionbuzzvn.com
- fbchampion.com
- forzagold.com
- golazoz.com
- heightveda.com
- lacasadelelectrodomestico.com
Other analysed domains served from the same country:
- alibaba.com
- carpart.com
- digitalsantal.com
- hotelmirah.com
- realtor.com
- shein.com
- tedhelp.com
- tucarropunto.com
When was yotpo.com registered?
yotpo.com was registered on 30 August 2010, which makes it about 16 years old.
A registration this old means the domain has been renewed repeatedly, which costs money every year and is not something abandoned or disposable projects tend to do.
The registrar of record is GoDaddy.com, LLC.
Registration runs until 15 March 2028.
The domain carries 4 registry locks, which blocks unauthorised transfer or deletion.
| Registered | 30 August 2010 |
|---|---|
| Expires | 15 March 2028 |
| Registrar | GoDaddy.com, LLC |
| Registry status | client delete prohibited, client renew prohibited, client transfer prohibited, client update prohibited |
Where is yotpo.com hosted?
The first address resolves to infrastructure in Ashburn, United States.
The network is operated by AWS EC2 (us-east-1) (AS14618 Amazon.com, Inc.).
Hosting location describes where the responding server sits, not where the business is. A CDN will report its nearest edge rather than the origin.
What is yotpo.com running on?
yotpo.com exposes 2 identifiable technologies: WordPress, jQuery.
WordPress is identifiable from its asset paths, so the platform is public knowledge regardless of whether the version is hidden. That matters mainly for patching discipline: known-platform sites are scanned automatically and constantly.
- WordPress
- jQuery
The page declares a generator of WPML ver:4.9.7 stt:9,12,37,1,4,3,13,23,27,38,40,41,44,45,2,50,53;.
How does the homepage respond?
The server answered with HTTP 200 over
HTTPS.
At 529ms to first byte this response is unremarkable for a homepage measured from a single European location.
The HTML weighs 425KB, which is ordinary for a homepage.
The HTML is compressed with gzip.
| Server header | nginx |
|---|---|
| Compression | gzip |
| Page size | 435,244 bytes |
| Declared language | en-US |
| Mobile viewport | declared |
What does the homepage say about itself?
The title is 53 characters, inside the range that displays without truncation.
A meta description of 159 characters is present.
All 181 images on the homepage have alt attributes.
| Title | Yotpo: Loyalty, Reviews & AI Visibility For Ecommerce (53 chars) |
|---|---|
| Meta description | Drive eCommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates. (159 chars) |
| H1 | Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for Loyalty, Reviews, and AI visibility. (1 on the page) |
| Canonical | https://www.yotpo.com/ |
| Open Graph title | Yotpo: Loyalty, Reviews & AI Visibility For Ecommerce |
| Headings / images | 6 H2s, 181 images (0 without alt text) |
Is yotpo.com served over a valid certificate?
The HTTPS certificate is issued by Amazon and is
valid until 2027-01-23, which is 110 days from the date of this check. It covers
10 hostnames.
- yotpo.com
- *.data-group.yotpo.xyz
- *.yotpo.xyz
- reviews.me
- *.us-east-1.yotpo.xyz
- *.spark.yotpo.xyz
- *.default.yotpo.xyz
- *.yotpo.com
- *.k8s.yotpo.xyz
- *.us-east-1.yotpo.com
The certificate has 110 days left to run.
Which security headers does it set?
3 of 6 are set (HSTS, Content Security Policy, Referrer-Policy). Absent: X-Content-Type-Options, X-Frame-Options, Permissions-Policy.
| Header | Set | Value |
|---|---|---|
| HSTS | yes | max-age=31536000; includeSubDomains; preload |
| Content Security Policy | yes | frame-ancestors 'self' https://yotpo--uat.sandbox.my.site.com https://partners.yotpo.com https://www.yotpo.com https://* |
| X-Content-Type-Options | no | — |
| X-Frame-Options | no | — |
| Referrer-Policy | yes | strict-origin-when-cross-origin |
| Permissions-Policy | no | — |
How is DNS configured for yotpo.com?
| IP addresses | 52.73.82.255, 52.54.16.4, 3.220.238.87 |
|---|---|
| Reverse DNS | ec2-52-73-82-255.compute-1.amazonaws.com, ec2-52-54-16-4.compute-1.amazonaws.com |
| Name servers | ns-1194.awsdns-21.org, ns-1974.awsdns-54.co.uk, ns-78.awsdns-09.com, ns-871.awsdns-44.net |
| Mail (MX) | aspmx2.googlemail.com (pri 40), aspmx3.googlemail.com (pri 50), aspmx.l.google.com (pri 10), alt1.aspmx.l.google.com (pri 20), alt2.aspmx.l.google.com (pri 30) |
| SPF | v=spf1 include:_spf.google.com ip4:198.37.158.177 include:_spf.salesforce.com include:customeriomail.com include:25670362.spf08.hubspotemail.net ip4:23.21.109.197 ip4:23.21.109.212 ip4:147.160.167.0/26 ~all |
| TXT records | 32 |
yotpo.com resolves to 3 addresses, which indicates load balancing or a CDN rather than a single origin server.
Mail is handled by 5 exchangers.
An SPF record is published, giving receiving servers a rule for which hosts may send as this domain.
Reverse DNS resolves to ec2-52-73-82-255.compute-1.amazonaws.com, ec2-52-54-16-4.compute-1.amazonaws.com, which usually names the hosting provider.
Who runs DNS and mail for yotpo.com?
DNS is operated by Amazon Route 53 rather than self-hosted name servers.
Mail is handled by Google Workspace.
No AAAA records are published, so the site is reachable over IPv4 only.
What else is worth noting about yotpo.com?
18 of 18 externally hosted scripts carry no subresource integrity hash. If one of those hosts were compromised, the replacement script would run with full access to the page.
19 email addresses appear in the homepage markup, where address-harvesting crawlers will find them.
Can yotpo.com be spoofed in email?
DMARC is set to quarantine, so mail failing authentication is sent to spam rather than the inbox.
No CAA records are published, so any certificate authority may issue a certificate for this domain.
The zone is not DNSSEC-signed. That is still the norm for most domains, but it means DNS answers cannot be cryptographically verified.
What else does yotpo.com publish?
A security.txt file is published, giving security researchers a documented way to report vulnerabilities. Very few sites bother.
What does robots.txt allow?
robots.txt is 1,687 bytes and names
14 user-agent groups.
It does not blanket-disallow general crawlers.
Sitemaps declared:
- https://www.yotpo.com/sitemap_index.xml
- https://www.yotpo.com/v2/sitemap_index.xml
AI crawler policy
| Crawler | Policy |
|---|---|
| gptbot | allowed |
| claudebot | allowed |
| perplexitybot | allowed |
| google-extended | allowed |
| anthropic-ai | allowed |
2 sitemaps are declared in robots.txt, which gives crawlers a direct list of URLs.
Named AI crawlers are explicitly allowed (gptbot, claudebot, perplexitybot, google-extended, anthropic-ai).
What structured data does the homepage publish?
- Organization
- ImageObject
- WebSite
- SearchAction
- WebPage
- Person
- Article
The homepage publishes 7 structured data types: Organization, ImageObject, WebSite, SearchAction, WebPage, Person, Article.
What does yotpo.com load from third parties?
The homepage pulls resources from 8 third-party hosts (cdn.dynamicyield.com, fast.wistia.com, fonts.googleapis.com, fonts.gstatic.com, googletagmanager.com, js-eu1.hsforms.net). Each one sees the visitor IP and user agent on every page load.
No cookies are set on first load.
The page links or refers to X/Twitter, LinkedIn, Facebook, Instagram.
Does yotpo.com settle on one address?
Plain HTTP redirects to HTTPS, so visitors who type the bare address still land on the secure version.
Both yotpo.com and www.yotpo.com answer with 200 and neither redirects to the other. Search engines therefore see two complete copies of the site, and link equity is split between them unless a canonical tag resolves it.
How easily can yotpo.com be crawled?
A sitemap index is served at https://www.yotpo.com/sitemap_index.xml listing 72 entries.
The most recent lastmod date is 2026-10-04.
A deliberately invalid URL returns HTTP 200 rather than 404. That is a soft 404: every mistyped or stale link becomes an indexable page, which inflates the site with duplicates.
What tracking does yotpo.com run?
2 tracking scripts detected: Segment, Amplitude.
No consent management platform was detected alongside them. Where GDPR or the ePrivacy Directive applies, analytics and advertising scripts generally need consent before they load.
How does yotpo.com look when shared?
All five social preview tags are present, so links shared to social platforms and chat apps will render with a title, description and image.
How are images, fonts and scripts handled?
181 images on the homepage, 27 of them lazy-loaded (15%).
Modern image formats are in use (17 WebP/AVIF references).
Fonts are loaded from Google Fonts, which means every page view also contacts Google. Self-hosting removes that dependency.
The page pulls 13 external stylesheets and 22 external scripts, with 4 carrying defer or async.
Responses carry Amazon CloudFront and edge cache edge headers, so content is served from a CDN rather than straight from the origin.
Is yotpo.com accessible and current?
The page uses 3 landmark elements and 3 ARIA attributes.
The viewport tag disables pinch-zoom. That fails WCAG 1.4.4 and is a genuine problem for anyone who needs to enlarge text.
There are 1 form inputs but only 0 label elements, so some fields may be unlabelled for screen readers.
No skip-to-content link was found, which keyboard users rely on to bypass navigation.
Can search engines index yotpo.com?
Nothing on the homepage prevents indexing: no noindex is set in the robots meta tag or the X-Robots-Tag header.
The homepage carries 130 internal and 12 external links across 5 outside hosts.
Visible text is only 1.8% of the HTML, which indicates the page is assembled in the browser rather than served as content.
The heading outline skips 1 level, which breaks the document structure screen readers navigate by.
How is yotpo.com delivered?
The HTML is served with Cache-Control: max-age=0.
A web app manifest is declared, so the site is installable as a progressive web app.
The TLS certificate also covers 1 subdomain: us-east-1.yotpo.com.
- us-east-1.yotpo.com
Frequently asked questions
Does yotpo.com set the usual HTTP security headers?
It sets 3 of 6. The ones not present are: X-Content-Type-Options, X-Frame-Options, Permissions-Policy.
Does yotpo.com allow AI crawlers?
robots.txt names no AI crawler specifically, so they fall under the wildcard rule, which does not disallow them.
What is yotpo.com built with?
The homepage exposes these fingerprints: WordPress, jQuery. A site behind a CDN or rendered server-side may use more than it reveals.
Where does this data come from?
Every figure was measured by our own server on 5 October 2026: DNS lookups, one HTTPS request to the homepage, a TLS handshake and a request for robots.txt. No third-party SEO API is involved.
Is any of this traffic or authority data?
No. Traffic, authority and ranking figures cannot be measured by inspecting a domain, only modelled. Everything here is a direct observation.
I own yotpo.com and want this page removed.
Ask through the contact page on this site, from an address at the domain, and the report will be taken down. It only ever shows what the domain already serves publicly.
Analysed 5 October 2026.
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